Concept pack 01
PickAFav
One playful choice app, three visual ways into the experience: a person deciding, an illustrated contrast, and a familiar everyday debate.
01
Human moment
The night-in choice
Open with a recognizable moment of deciding what to do together.
02
Problem interruption
The pet debate
Interrupt the feed with a bold illustrated either-or question.
03
Offer or outcome
The coffee question
Show the easy, familiar choice that makes the app inviting to try.